Are you excited about Account-Based Marketing and the high ROI it delivers? You're right to have high hopes for your own ABM implementation. But an ABM rollout is hard work and requires strategic and aligned planning across your entire organization including operations, marketing, sales, and executive teams.
Therefore, you will need to proactively design a robust ABM implementation plan that looks 1-3 years ahead and aligns your teams and sets achievable goals. Don't stress, Ignitium's whitepaper "Designing an ABM Roadmap that Delivers Quick Wins" has you covered.
You will learn: